● KADYN ALEXANDER · CANYON, TEXAS
Big-picture marketer.
Detail-minded operator.
I connect the dots.
I’m Kadyn Alexander, a Digital Media Specialist at University of Phoenix. I manage approximately $3.6M in annual paid media investment, coordinate eight campaigns, and turn performance data into clear next steps.
PAID MEDIA / CAMPAIGN OPERATIONS / STAKEHOLDER LEADERSHIP
01 / SELECTED IMPACT
The budgets. The campaigns.
The measurable difference.
$3.6M
Annual media investment
Approximately $300K in monthly paid media, with hands-on budget pacing, forecasting, and optimization.
8
Concurrent campaigns
Cross-channel initiatives coordinated from planning and launch through performance reporting.
49%
Lower Spotify CPM
Approximately 49% reduction by moving from direct buying to programmatic execution.
A CLOSER LOOK / SPOTIFY
A different buying approach.
A more efficient CPM.
≈49%
lower Spotify CPM
I transitioned Spotify campaigns from direct media buying to programmatic execution, reducing CPM by approximately 49% while maintaining campaign objectives.
The work: media buying strategy, platform execution, and performance analysis.
HOW I WORK
From the media plan
to the QBR.
I keep it connected.
My path into digital media runs through academic counseling, federally funded education programs, and university operations. Across those roles, I’ve managed budgets, built stakeholder relationships, coordinated competing priorities, and helped people navigate complex processes.
At University of Phoenix, that means connecting marketing, analytics, creative, finance, legal, agencies, and media partners. I work across budget pacing, launch requirements, measurement, and executive reporting, and help teammates adopt new platforms and workflows.
02 / THE EXPERIENCE
Education. Operations. Media.
A career built on connection.
APR 2024 – PRESENT
CURRENT
University of Phoenix · Remote
Digital Media Specialist
Manage paid media investment and eight concurrent campaigns across programmatic display, CTV, online video, digital audio, paid search, in-app, and emerging channels.
- Translate performance, attribution, reach, frequency, and incrementality into actionable recommendations and executive QBRs.
- Coordinate internal teams, agencies, and platform partners across campaign delivery, requirements, invoicing, and reporting.
- Lead platform adoption and scalable workflows, including Basis Technologies, Spotify Ads Manager, and OpenAI Ads; support team training and mentoring.
MAR 2023 – APR 2024
University of Phoenix · Remote
Academic Counselor
Managed a high-volume student caseload through individualized planning, proactive communication, and issue resolution. Partnered across enrollment, financial aid, faculty, and student services, using engagement data to identify risks and guide interventions.
FEB 2022 – MAR 2023
Southwestern Oklahoma State University · Weatherford, OK
GEAR UP Specialist
Coordinated federally funded educational initiatives, budgets, reporting, compliance, events, and stakeholder relationships. Supported recruiting, onboarding, and supervision of six student workers.
JUN 2021 – FEB 2022
Southwestern Oklahoma State University · Weatherford, OK
Administrative Assistant II
Managed departmental workflows, travel budgets, purchasing, expense reconciliation, and documentation while supporting hiring, onboarding, and multiple departmental stakeholders.
03 / THE TOOLKIT
The platforms I use.
The decisions they inform.
01
Media & platforms
Google Ads · DV360 · CM360 · Adobe DSP · Basis Technologies · Apple Search Ads · Spotify Ads Manager · OpenAI Ads
02
Analytics & measurement
GA4 · Power BI · Oracle · iSpot.tv · Accutics · Attribution · Reach & frequency · Incrementality
03
Business & collaboration
Budget oversight · Forecasting · Executive reporting · Vendor management · Microsoft Excel · Monday.com · Mentoring
04 / EDUCATION
Master of Education
Southwestern Oklahoma State University
Bachelor of Business Administration, Marketing
Western Governors University
LET’S TALK MARKETING, MEDIA, AND WHAT’S NEXT.
Let’s make it happen.
Looking for someone who can connect campaign strategy, budget oversight, and day-to-day delivery? Let’s talk.
↗
Canyon, TX
© 2026 Kadyn Alexander